Ellen Campos Sousa, Gardner-Webb University
Ellen is an Assistant Professor of Marketing at the Godbold College of Business at Gardner-Webb University. She is a transformative consumer researcher, developing solutions for positive societal impact. She combines her expertise as a mindfulness facilitator and marketing researcher to study the impact of mindfulness on consumer well-being across different countries and contexts. Ellen is an expert in mindfulness programs, serving as both a developer and a facilitator. Her experience in business, education, and women empowerment gave her the expertise to build programs focusing on these 3 key areas. She developed and teaches the ‘Mindfulness and Happiness in Management’ undergraduate course in the College of Business at GWU. During the last 2 years, she has been introducing mindfulness activities into her marketing courses. Ellen holds a PhD in Marketing from Florida International University, and a MS in Business Administration and a BA in Business Administration from Universidade Estadual do Ceará, Brazil.